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In a survey conducted in March 2019 funds that blogs are in the top-three of primary types of media used in their content strategy, along with e-books and videos. Infographics, which used to be the holy grail of influencing people - with quick, easy numbers and graphs - are in decline. So, it seems to be true that ‘content is king’.
Video bloggers (commonly abbreviated to ‘vloggers’) are becoming more important, as it combines the visual attractiveness of statistics with the content of the (spoken) text. Marketers acknowledge the importance of vloggers, as 80% of video marketers say that video directly increases sales.
The greatest power of blog marketing comes from the viral effect of some blog posts. News travels very fast via blogs. Readers pick up interesting stories and blog about them on other, third-party blogs. Their readers in turn spread the word to others. All this is done at very little cost to the advertiser, and often has a snowball effect that can be started off with just a few strategically placed blog entries and comments on others’ blogs.
Blog marketing presents a fantastic opportunity for marketing agencies and businesses to spread the message on products and services.
Each month, approximately 409 million people view more than 20 billion pages. There are about 70 million posts being published each month by users, 77 million new blog comments are generated by readers each month.